Bill Gates has not had an operational role at Microsoft for many years now.

The CEO of Microsoft is Satya Nadella. It is he who sees with interest a potential acquisition of TikTok by Microsoft.

Specifically, Microsoft could take advantage of the new cold war between China and the United States to buy TikTok’s American activities.

Satya Nadella sees TikTok as a phenomenal success within Generation Z. TikTok now has more than 800 million users, and its growth is exceptional.

The crux of the war now is data.

Having data on TikTok’s 800 million users would be beneficial to Microsoft as they try to successfully enter the world of consumer social networks.

Microsoft has already bought LinkedIn, but this network is professionally oriented.

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