Ghanaians rank in 3rd most addicted social media users in Africa – Global Web Index Report.

The Global Web Index’s flagship report on social media has ranked Ghana as Africa’s 3rd most addicted social media user.

Around the world, there has been a rise in the usage of social media as revealed by the Global Web Index’s flagship report on the latest trends in social media.

“GlobalWebIndex’s Social Media flagship report provides the most important insights on the world of social media, from keynotes on how attitudes are changing to the very latest figures for social media engagement,”  the report explained.

The report shows between 2019 and 2020, time spent on social media has consistently increased but is noticeable in Kenya, the UAE, South Africa and Nigeria.

Ghana ranks in third place. The report shows that Internet users in Ghana spend an average of 3 hours and 20 minutes on social media sites. This figure is higher than 3 hours and 13 minutes in 2020. Ghanaian internet users’ time spent on social media has since risen from 2017 without a fall to date.

  • There has been a 12% increase in people who claim they use social media less than they used to since 2020.
  • Global Internet users spend some 2 hours and 26 minutes on averagely on social media daily.
  • With average usage of 3 hours 42 minutes, Nigeria has Africa’s most addicted Internet users.

The African country that is heavily obsessed with social media in Nigeria. On average,  internet users in Nigeria spend 3 hours and 42 minutes scrolling through their preferred media sites. Just behind Nigeria is South Africa, where the average Internet usage time is a shocking 3 hours and 37 minutes.

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Ghanaians (Ghana) then rank in 3rd most addicted social media users in Africa, with Kenya, Egypt and Morocco following with averages of 3 hours and 08 minutes, 2 hours and 57 minutes and 2 hours and 31 minutes, respectively.

The report on most addicted social media users in Africa according to Global Web Index found that WhatsApp is Africa’s most popular social network in Africa. Again, it noted that although Facebook deletes grow in ranks, the social network remains the world’s most popular social network.


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